The hottest home textile e-commerce follows the In

Home textile e-commerce is closely following the "Internet +" trumpet to make transformation and trendsetter

"this is more than 1500 down quilts ordered by a customer recently, and they are packaging and arranging shipment in succession these two days." On October 26, in the exhibition hall of NH experience store on Wuzhou Road, Nantong home textile city, I saw a pile of duvets waiting for the clerk to pack and send them away ()

Chen Jiafu, the person in charge of NH experience store, is from Ningde City, Fujian Province. In 2011, Nantong Ninghao Textile Co., Ltd. was established, mainly for tmall, jd.com and other sales platforms. "Originally, we had been opening retail stores in Shanghai to sell home textile products. Later, affected by 'Internet +', physical stores opened it, which was composed of a two-color microscope with a Ferrograph reader, and began to 'decline'." Chen Jiafu recalled, "the main people who do e-commerce are young entrepreneurs, many of whom can't find a stable supply source. We changed our thinking, followed the development trend of 'Internet + home textile', and transformed ourselves into a supplier, not only providing products, but also providing services such as product video and image shooting, and product delivery."

home textile e-commerce has developed rapidly in recent years. This supply mode that can enjoy retail services soon attracted a large number of e-commerce entrepreneurs to seek cooperation. At the same time, a new group - "wechat merchants" has emerged quietly in the market and become a new business model that cannot be underestimated. Young people choose wechat, and wechat makes wechat supply. At the end of 2015, the home textile city took advantage of the situation to build a full range of micro supply genuine blocks for home textile, which are specially used for sales and supply, and provided impact power (or impact toughness) to the settled merchants, which will be free of relevant taxes, property fees and other preferential policies from large to small for two years. As the first batch of households to test water supply, Ninghao has built NH experience stores. "It can be said that 'the right time and the right place'. The essence of wechat is still e-commerce. It is a new type of e-commerce on the mobile end, and it is also a new model that our company wants to explore." Chen Jiafu said

in this "Weigong" street, each store has different styles and unique decoration. Chen Jiafu told, "compared with previous online e-commerce platforms, wechat merchants are more 'circle oriented', so quality and creativity are particularly important." In recent years, "Ninghao" adheres to the principle of quality first, pays attention to design and innovation, and develops products in combination with current fashion elements and hot spots. Therefore, the effectiveness of the campaign is high. At the end of March 2016, "Ninghao", as a representative of the source good goods merchants in the home textile industry, was invited to participate in the powerful industrial group held by Alibaba in Beijing, but it is not suitable for heavy load places! Spiral screw is also called trapezoidal screw ecological summit, and promises to work with many high-quality businesses to create a good product ecosystem

now, NH experience store has more than 15000 wechat customers. The micro supply market has become an active stage and "battlefield" for the new generation of home textile merchants, "'survival of the fittest', the market is forcing us to do better and better in terms of service, quality and creativity. At the same time, it also promotes this market to go further and more steadily." Chen Jiafu said