The most popular Weichai group to transform the ve

2022-08-06
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Weichai group transformed its vehicle business into the high-end bus market

Weichai group transformed its vehicle business into the high-end bus market

China Construction Machinery Information

Guide: Shandong heavy industry? Weichai Power released the Yangtze River Delta Strategy in Yangzhou, Jiangsu Province. Weichai group, which traditionally focuses on engine business, will increase its vehicle business in the future. According to the strategic director of Shandong heavy industry group, it is expected that the sales revenue of the whole vehicle business will increase from 48% to 60% of the group's total in the future

Shandong heavy industry? Weichai Power released the Yangtze River Delta Strategy in Yangzhou, Jiangsu Province. Weichai group, which traditionally focuses on engine business, will increase its vehicle business in the future. According to the strategic director of Shandong heavy industry group, it is expected that the proportion of sales revenue of vehicle business in the group's total in the future will rise from 48% to 60%, and the key to the transformation is the group's strategic layout in the Yangtze River Delta

at the press conference a few days ago, Weichai group also announced the completion of the automobile industry park in Yangzhou. It was learned that the park currently mainly produces the new vitstar series models of Yaxing bus, or is intended to enter the high-end bus market

however, an insider said that with the changes in the entire passenger transport industry, high-end passenger cars have begun to shrink although they have a certain market in China. Suliqian, President of Yaxing bus, believes that with the Chinese government's attention to public transport and passenger transport safety, the demand for high-end buses will gradually rise

Weichai group will transform its overweight vehicle business, accounting for 60% of the future sales revenue.

"Weichai group will implement strategic structure transformation, in which the leading role of the vehicle business will be enhanced, and the proportion of the vehicle business will increase from 48% to nearly 60%. The whole vehicle business developed in Yangzhou will play an important role," said the strategic director of Shandong heavy industry group. In the future, Weichai group will take the whole vehicle as the leading role, With the power system as the core

tanxuguang, chairman of Shandong heavy industry, also revealed recently that the Yangtze River Delta region bears the group's important mission of cultivating new business growth points and realizing strategic restructuring. In the future, the Yangtze River Delta region will be built into a light engine base, a commercial vehicle base and a special vehicle base. It is planned that by the end of 2018, the sales revenue of enterprises in Yangzhou will exceed 10billion

when the customer purchased the hydraulic universal testing machine, an insider pointed out that the core business of Weichai Power (), the core plate of Weichai group, is the engine business of various engines, especially heavy machinery, but its engine business has also been affected by the macroeconomic situation in recent years

"the decision of Weichai group to release the Yangtze River Delta strategy this time should be said that considering that the traditional heavy-duty engines are greatly affected by the economic fluctuations, and the good performance of the school bus, gas bus and new energy bus markets in recent years has also brought a lot of profit contributions to their corresponding engine business", the industry insiders further told that, therefore, the group has made a lot of profits in its Yaxing bus, Yaxing commercial vehicle On the basis of Shengda special vehicles, it further develops the complete vehicle and light engine business in the Yangtze River Delta, which can also be of great help to the improvement of Weichai Power business, which specializes in power system business

at the same time, Weichai group's strategic transformation also intends to expand the international market and increase the proportion of sales revenue in the international market to more than 1/3

in fact, the overseas mergers and acquisitions of Weichai Power in the past two years may also predict the trend of Weichai group in expanding overseas business

according to the data, on January 10, 2012, Weichai group reached an agreement with Italy Faraday Co., Ltd., the world's largest luxury yacht manufacturer, to acquire the controlling interest of Faraday and enter the luxury yacht business by participating in the debt restructuring process of Faraday. In June, 2013, Weichai Power officially completed the acquisition of 30% equity of Kaiao through its indirect wholly-owned subsidiary Weichai Luxemburg, and promoted its official listing on Frankfurt Stock Exchange on June 28

according to the data, Shandong heavy industry group is subordinate to the state owned assets supervision and Administration Commission of Shandong Province. The group has listed companies in China such as Weichai Power, Weichai heavy machinery (), Yaxing bus and Shantui Co., Ltd (), of which Weichai Power, Weichai heavy machinery and Yaxing bus are controlled by Weichai group, a wholly-owned company of Shandong heavy industry

according to a person close to Weichai group, although the overall business structure of Weichai group is obvious, there are still many complex relationships to be further clarified. Therefore, the group is also planning the integration and strategic transformation of various business segments. Relevant people of Weichai group also said that in the future, the group will be built into a coordinated development of the three industrial chains of heavy trucks, buses and yachts with the power system as the core

the future prospect of Weichai helping Yaxing bus to enter the high-end bus market remains to be tested.

it is reported that the main confidence of Shandong heavy industry in releasing Weichai group's Yangtze River Delta strategy comes from its construction of two industrial bases in Yangzhou, Yaxing Industrial Park and yangchai Industrial Park, with a total investment of 2.57 billion yuan. Among them, Yaxing industrial park with an investment of 1billion yuan has been completed, covering an area of about 1000 mu and a total construction area of 300000 square meters. At present, it mainly produces the latest werstar series models launched by Yaxing bus, including large luxury road vehicles, buses, school buses and special vehicles

according to suliqian, Vesta is the first time Yaxing bus has launched high-end buses to the domestic market, which can be said to have officially entered the high-end bus market

it is understood that Ankai bus (), Yutong Bus (), and other competitors in the same industry have started to enter the field of high-end buses in the early years. Compared with Yaxing bus, the pace is slower, but this may be related to the loss of market leading position the day before yesterday. Only after the reorganization of Weichai group in 2011 and the injection of fresh blood, did it gradually change its declining trend

according to the data, at the beginning of 2011, Weichai group began to acquire Yaxing bus through the establishment of Weichai (Yangzhou) Yaxing Automobile Co., Ltd., which was finally completed by the end of the year, with a 51% shareholding. Weichai group controls Yaxing bus, which also happens to take this opportunity to start the traditional auto parts enterprises to enter the bus, commercial vehicle and other vehicle market fields

however, due to the impact of macroeconomic growth, the growth of the bus industry slowed down in the first half of 2013, and all bus enterprises tried their best to seize the market. The net profit of Yaxing bus in the first half of 2013 increased compared with the same period last year, with a loss of negative 21.548 million yuan. It is urgent to find new profit growth points, so it is not necessary to spend more money to buy microcomputer controlled ones. The newly launched vitstar may be an important path

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